PlaceAd makes it easier than ever before for media buyers to target and reach mobile audiences based on their location. In addition to location, advertisers can target and optimize messaging using criteria like age, gender, interests, device type/operating system, time of day and weather.
PlaceAd is a demand-side platform (DSP) built uniquely to maximize the value of location-based inventory on mobile. PlaceAd's programmatic buying tools, analytics, and included dynamic rich media engine are optimized for location-based campaigns. Placecast's decision engine automatically optimizes campaign performance, and has been refined over four years, thousands of location-based campaigns, and millions of geofences created. By employing Placecast's patented technology, PlaceAd can manage geofenced and geotargeted campaigns based on the quality of the location data across billions of impressions with integrated reporting, and store-level analytics. Placecast is also in partnership with some of the largest ad exchanges and SSPs, including MoPub, PubMatic and Smaato. With these key partnerships in place, Placecast can provide substantial reach for brands across thousands of mobile publishers and billions of monthly impressions.