LOCATION CONTEXT
Place and time are important anchors of relevance and consumer intent. PlaceAd is an ad server that enables advertisers to create, manage, and track location-based display or local search advertising campaigns on mobile or the web.
RELEVANT DYNAMIC ADS
With PlaceAd, every display or text ad can be customized in real time to include contextually relevant information such as closest retail location, real-time pricing, inventory, or weather.
CARRIER-GRADE SCALABILITY
PlaceAd can be deployed by operators, marketing agencies, local directory companies, and other large publishers of location-based content around the world.
HOW IT WORKS
BENEFITS
INCREASED RESPONSE RATES
PlaceAd's precise geo-targeting and localized creative increases monetization for location-based publishers with improved ad performance.
BETTER CONSUMER EXPERIENCE
Ads with localized creative appear as more useful messaging and deliver increased brand awareness, favorability, and intent to purchase.
INCREASED EFFECTIVE CPMS
Maximize the value of your inventory with highly relevant ads from national and local brands.
DECREASED LABOR COST OF AD OPERATIONS
Deliver localized ad campaigns with customized creative for thousands of retail locations with no additional effort.
FEATURES
TRUE GEO-TARGETING
Campaigns can be geo-targeted using any location input, including real-time device location, user-entered data, and registration data, as well as by neighborhood, airport code, and postal code.
ADVANCED DEMOGRAPHIC AND PSYCHOGRAPHIC TARGETING
Campaigns can be demographically and psychographically targeted using publisher-specific or third-party data such as U.S. census data and Nielsen Claritas PRIZMTM segments.
SELF-SERVICE INTERFACE
The PlaceAd user interface provides a full suite of tools to traffic and manage location-based advertising programs at scale, and can even be exposed to end users like local businesses and franchisees.
ROBUST LOCATION-BASED ANALYTICS AND REPORTING
Advertisers can receive real-time campaign reports down to the individual retail location using the Placecast Analytics toolbox.
THIRD-PARTY AD SERVING SUPPORT
PlaceAd supports third-party ad serving and integration with all major ad servers including DoubleClick and Atlas.
