MEDIA COVERAGE

Take a step closer for an invitation to shop

LIKE many retailers, the North Face has been having trouble luring shoppers into its stores. The company, which sells outdoor apparel and gear, is about to try a new tactic: sending people text messages as soon as they get near a store. Read More

Starbucks is 2010 Mobile Marketer of the Year

In October, Starbucks was among the first brands on board for a six-month trial powered by Placecast that relies on consumers opting-in to receive relevant messages based on age, gender, interests and - for the first time - their location. Read More

Shoppers get a taste of geographic marketing

British shoppers will soon be receiving money-off offers from Starbucks and L'Oréal over their mobile phones, in the most ambitious deployment yet of new location-based wireless marketing technology outside of Japan. Read More

Alcatel Gets Into Mobile Ads

The new service, which the big French telecom-equipment maker plans to announce Thursday, will be managed by Placecast, a San Francisco-based developer of cellphone and online ads tied to a user's location... Read More

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