The end of 50-cent CPMs.

Placecast Platform addresses the most critical business problem facing publishers today: how to realize the most value from your advertising inventory.

Using proprietary targeting algorithms, Placecast Platform weaves together location information and dozens of other data points to paint a uniquely accurate picture of audiences across channels–the web, mobile, and email. Placecast Platform then analyzes inventory, segments audiences and targets ads for maximum relevance.

Well-defined and highly qualified audience segments are far more valuable to advertisers, resulting in dramatically higher CPMs and fill rates for publishers. Typical publishers include those whose content is inherently location-relevant; sites such as travel, events, tickets, real estate, weather, maps and career search. These sites often have low-CPM inventory whose value can be significantly enhanced by Placecast.

Placecast Platform can manage all of a publisher's web and mobile inventory, as well as serve targeted ads and messages into outgoing emails. Publishers can also choose to take advantage of the Placecast dedicated sales force to ensure their ad inventories deliver the most value to the business.